BARTENDER Label Software
portfolio_page-template-default,single,single-portfolio_page,postid-167,bridge-core-1.0.5,ajax_fade,page_not_loaded,,paspartu_enabled,paspartu_on_bottom_fixed,qode-child-theme-ver-1.0.0,qode-theme-ver-18.1,qode-theme-bridge,wpb-js-composer js-comp-ver-6.0.2,vc_responsive

BARTENDER Label Software

Project Client

BarTender by Seagull Scientific

Brand Identity
About This Project

Thousands of global businesses purchase BarTender software every year; yet the identity of the brand felt antiquated when set side by side with contemporaries. The new BarTender identity offers a colorful modern interpretation of the iconic label logo. The multipurpose mark functions as program icons—on Windows, Android, and iOS—as well as design inspiration for collateral and tradeshow displays.