Grow your business by connecting with your ideal customers!
According to the U.S. Bureau of Labor and Statistics, about 45% of businesses fail by the fifth year, and the Small Business Administration claims that over 90% of small businesses fail within two years of a disaster (like a pandemic). Reasons for business failure include: running out of money, being in the wrong market, a lack of research, ineffective marketing, and not being seen as an expert in the industry — which are many ways to say they didn’t connect with customers in time.
Every client I’ve served over 25 years in branding and marketing needed to quickly tell customers why their business, products, or services were worthwhile. This clear and consistent communication made it easier to for customers to understand what they were getting, why it matters, and how it affects their lives.
We call this a “story” because customers hear this message and fit the story into their own life narrative, including beliefs and values, when making purchasing decisions big and small.
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