It's not what you say it is...
When asked about famous brands, most people think of Nike, Apple, Google and other large corporations. They think of Dial soap, Kleenex brand tissues, and Band Aid brand bandages.
These brands are clearly defined by their customer recognition and loyalty.
The truth is that all brands are defined by customer loyalty. Today, technology makes it easier than ever before in history for you to to be seen as the go-to first-choice premium brand in your market.
Perception of your brand defines your brand. Customers want to know what your company stands for, who your brand supports through business decisions, and what they can expect from your customer experience.
Before you invest in branding with a new logo, marketing, or spiffy new APP, you should understand:
- Why is your brand not your logo?
- What is branding and who is it for?
- How does brand strategy align business with focus?