Thrive in Your Brand's Universe

Brand Strategy

Creative Strategy

Identity Design

and a Hint of Magic

Not ready for an expert yet? Start with DIY.

Harness Your Most Powerful Weapon to Grow Your Business

Strategically align your brand with customer needs to increase revenue. Start with this easy workbook.

100+ pages of branding and marketing insider secrets made available for the first time.

Digital PDF + Private Facebook Group Access with process videos.



Do the exercises. If you aren’t satisfied with the clarity you gain; get a full refund. 


Have you ever felt ready to roar?

When would-be customers are confused by your business

They don’t care and can’t see why your business is different from any other

You have high turnover and few repeat customers

You meet too many people who’d rather go somewhere else

Customers don’t remember you

You think you have to cut prices to compete

And your marketing cost a ton

because too few people know you’re there.

Or maybe your employees act disconnected from purpose and goals

Which makes it hard to inspire them with confidence in doing there job well

So every bump in the economy feels bumpier

Maybe you play with restructuring and re-pricing and end up terrifying your clients

Which then takes more grit to find people who will listen to why you’re worthy of their business

Because if you don’t get to that conversation the sale is over before it began

Making the dream of being the world’s next Nike, Apple, or Uber pretty much dead.

These are brand problems.

It's time to fix your brand, nail your positioning, and step into the business you've always wanted to build.

We serve companies like yours.

How we serve your start-up, small business, and corporations

Consulting Experts

Branding brilliance steeped in psychology, neuroscience, and human-centered design

Rigorous Process

A flexible, repeatable framework to harness your teamwork and collaboration

Marketing Masters

Strategy, creativity, and design that connects with your audience

Business Coaching

Become the leader you dream to be; coaching to change your mind and life

We know it can be frustrating finding the right partner to implement brand projects.

The world's full of different types of experts.
Some are more helpful than others.

Put simply, our goal is to make your business the most sought-after solution in your industry.

Our three-step process ditches complexity and gets us there, FAST.


At Think Tank, we understand your business needs to stand out, connect with your audience, and to build the right experience to grow your brand.

To do that, we rethink business paradigms, we ask WHY a lot, and we inspire you to dream big. 

The problem we find is most business owners get scared thinking about change. Especially BIG change.
Meanwhile, the world keeps changing and we all need to keep up. 

We believe the process of positive change starts with imagining your future.
And imagining your future should be fun, like a game, and easy for everyone on your team to jump in. 

We understand that small steps builds momentum, and we believe in taking those small steps together while keeping all team players informed.

Which is why we practice a stair-step form of project management. Each step builds on the next, and the end result is a natural outcome of all choices made.

Here’s how we do it: 

  1. We figure out your Power Story. That’s the thing that makes your brand unique so you can shout it to the world. 
  2. We find Creative Alignment with your ideal audience. This means we learn things they like and don’t like so we align your brand with ideas they already love. 
  3. We finish with Behavioral Branding. Transforming your business with a new brand identity, website and more.

Schedule a talk our expert in a free consultation. In the meantime, scroll down and check out our work!

Stop hesitating and take your first step to redefining your brand to build your future.


We help you build brands that connect ideas, touch hearts, and move markets.



Brand Auditing
Competitive Auditing
Persona Development
Journey Maps
Insight Workshops


Vision, Mission, Values
Brand Positioning
Brand Attributes
Brand Archetypes
Brand Story


Identity Design



Product Design
Marketing Campaigns
Website UX/UI Design
Package Design
Interior & Exterior Design
Tradeshow Design
Customer Experience
Employee Experience

Brand = Promise Made + Promise Delivered

We find the gaps, trends, blind spots and white spaces. We hear the stories and find the angles and opportunities; the tiny tweaks that makes a big difference — and the big idea that’s bigger than you think.

Insight, design, and storytelling. For brands big and small. We see stuff that makes a difference.


Establish Clarity

Create the essential foundation for brand building: uncover, articulate, and consistently share the underlying reason your brand exists.

Define Ownability

Define a unique position that your brand will own in the hearts and minds of your customers.


Explore Innovation

Unlock your data-driven insights to guide, evolve, or innovate your brand and drive competitive advantage to inspire customers.


Unlock Magnetic Storytelling

Instill conviction and empathy in all communications to build a deeper brand connection.


Define Design Systems

Craft a visual design toolkit to guide your team through brand styles and assets.


Inspire Community Growth

Grow your tribe of employees, partners, and customers based on shared values.


Anchor Leadership Alignment

Unite leadership and key stakeholders around your brand’s belief, purpose, vision, and values.


Shepherd Long-Term Vision

Build a long-term vision that drives your employees, brand, and business forward.


Typical engagements include a live team workshop, SWOT research and competitive discovery, marketing visual concepts, and logo design starting at $2,500. Additional services available for additional fees. 



Dustin Comey
The Veteran Team


Vallie Timm
The Kraken’s Cup 


Amber Manzer



  1. To help you share your brand’s story, through distinct words and images, so you stand out and dominate your market.
  2. To inspire and motivate your audience to action so you become recognized, remembered, and highly valued by your community.
  3. To support and utilize your brand mastery as an effective path for long-term business growth.

We guide solutions while fostering new ideas aligned with brand strategy and business goals, with focus on evolving trends and technologies.

What sets us apart is fun, personality, and expertise.

We bring the processes, skills, and experience of a huge brand agency to your door with humor, fun, and ease.


About Think Tank

After decades winning awards for clients, Jeremy Tank recognized his personal network was dangerously underserved with little or no concrete brand strategy, poorly-designed logos, and marketing that failed to sell.

Think Tank Creative was started in 2017 to serve small and mid-size corporations with high-quality brand planning and consulting services.  

Today, Think Tank is a leader in Behavioral Branding. Behavioral Branding combines marketing, psychology, and brand identity design to deliver results that drive business and grow brands. 


Branding is the process of creating a unique and valuable idea known as a brand.

A brand is not a logo, but a brand can be represented by an identifiable symbol. 

A brand is not a reputation, but can rely on word-of-mouth support for relevance and growth.

A brand is not static. A brand represents customers’ feelings toward an idea, tied to the values of that identity, and shifts with audience perception and time. 

A brand communicates the story of this idea and what makes it unique and worthwhile. An effective brand elicits recognition and understanding in those who see it—two key components of a business’s overall success.

Recognition is when someone sees a brand and immediately knows what the business is or does. Recognition turns brands into household names. Recognition allows the company’s product or service to self-circulate and therefore increase sales.

Understanding is how the person who sees the brand makes a deeper, emotional sense of the company or product.

Branding is, therefore, a crucial process, and can be the key that unlocks business success.


To make sure results meet the initial requirements set forth by clients, all serious branding agencies have a process. There are many ways to handle the process, and every company approaches this process as it fits their team, skill set, specialty, and other factors.

The branding process consists of two major parts: Discovery and Creative. Let’s take a detailed look at both of them:


Get to know the client
Before working with clients, many agencies are hired to conduct brand audits. They investigate the client’s businesses, products, social media accounts, projects, and other avenues that are easily accessible. Based on the information collected through this research, agencies write down observations, questions, and probable challenges they identify during this stage. This reveals ideas of what a client might be looking for and need.

Some agencies send forms and worksheets to clients to gather background information. Insights gleaned from these answers drive strategy and future research. Other agencies hold workshops, sometimes known as sprints, to gather the same information in fun and interactive meetings. These workshops are highly effective because they gather all relevant stakeholders in a single location to reveal insights rather than relying on passing questionnaires around the office.

When the goals are set and your company’s path seems clear, branding experts will get going on research. This step is essential for all kinds of design tasks, whether a logo or a website. Research helps one immerse in the environment of the future brand and understand the peculiarities that will play a role in its potential success or failure.


Strategy development
A brand strategy is crucial to show which path will enable the growth of a brand. Brand strategy requires a mix of rational thinking and creative imagination. The reason is that creating a strategy must work for the company internally and for its clients externally. A brand strategy should clarify:

  • Vision;
  • Target markets;
  • Competitive advantage;
  • Brand values;
  • Brand personality;
  • Brand promise;
  • Brand proposition.

Identity design
After examining the strategy, the branding team uses research, experience, creativity, and intuition to implement the strategy into representing the brand visually. Designing a brand identity always involves time and patience, and usually starts with creating several ideas that are eventually condensed down into one core concept over time.

Client approval
The agency will provide you with the final options for your identity design, and you will choose one of them. This may require some back-and-forth because you may not be able to choose one final design, and might even have heated discussions with your team before making a final decision. The final design will be used for your brand’s image and all the collateral branding.

This stage involves taking the identity created in the previous step and applying it to many mediums that serve as points of contact between a business and its clients. These touchpoints may include:

  • Advertising;
  • Business cards;
  • Brochures;
  • Leaflets;
  • Letterheads;
  • Product or packaging design;
  • Signage;
  • Uniforms;
  • Vehicles;
  • Website.

Your agency will prepare all the brand identity deliverables necessary (the ones you’ve agreed on during client onboarding), and any guideline manuals, and send them to you (or your marketing agency) for use in marketing materials, campaigns, and everything else.

This can be done via email, shareable Google Drive links, physical mediums (flash drive or even disks), or another way you might prefer.

Asset management
Brand identity asset management requires a long-term commitment from company owners to building and maintaining the brand. For a brand to succeed, it must be monitored and given consistent attention over a long time. This type of maintenance is crucial for the success of a brand, and brand coaching helps maintain long-term focus.

The Bottom Line
The process described above is in no way a strict paradigm. However, it certainly helps you understand the crucial key points of working with a branding design company, creative agency, or digital marketing agency. You must know what you need and be disciplined about it to keep the entire procedure going and not halt it with inadequate information or slow responses. Although a reliable and professional branding agency will always guide you through the process, it’s in your best interest to maintain professionalism yourself.


It’s essential to understand what exactly is included in deliverables provided by a brand agency. Below is a list of the things you could expect to be included in a branding package:

Creative agencies typically have workshop sessions to develop suitable and exciting names for clients’ businesses. You might be involved, or simply provided a list of names to review. At this stage, consider the list of proposed names and choose the best ones, or if none of the suggestions complement your vision, ask the agency to conduct another workshop.

Corporate Identity
After you choose a name, the agency team will do research and present several identity concepts. Your input at this stage is critical. Verify how many revisions are included in your package, and how much each new change (above this allotted amount) will cost.

Once the concept is approved, the agency will provide you with the final logo artwork (either in color or black and white, depending on your agreement) and various file formats that you will use, including .jpg and .png files.

After the basics are dealt with, you may get additional branding elements, such as:

  • Branding guidelines. This is a detailed brand bible with specific details about your company’s branding. It will at the very least include your logos and how they will be used; details, colors, and their codes; as well as fonts and other typographic details;
  • Email templates. Ideally, your company should customize its email marketing templates. But, it could also be a good idea, to begin with, a standard template that will help you leverage your fresh new branding;
  • Signage. In the event you have a physical storefront, you are going to require some kind of signage;
  • Business cards. Perhaps, one of the most crucial things you will need in the long run is business cards. Although you can print them out almost anywhere today, it’s in your best interest to let professionals design and print them out so they accurately reflect your overall branding concept and strategy.

Brand design can cost anywhere from $2,500 up to $50,000, depending on what you need. And that’s not even the highest price. Some of the largest top agencies charge over $30,000 for brand strategy development alone!

This means that when messaging, research, visual design, and other aspects of branding come into play, you may very well end up paying over $100,000.

But, if your budget is tight and you can’t afford to spend this much money, you can always hire a smaller agency that provides thorough and sophisticated branding services at a much lower cost.


First of all, you must define precisely what you need.

Let’s say you need comprehensive and all-encompassing branding services. This process begins with strategy development, brand positioning, and consumer insights and then moves on to brand identity.

A project like this can take up to a year to complete if it’s a new product or service. If reworking an existing brand, the process might take anywhere from 3 to 9 months.


Unlike an illustrator or graphic designer, a branding expert is a person who understands the ins and outs of the entire branding process.

Branding is a delicate, time-consuming, and expensive undertaking. If a brand comes out poorly, inordinate amounts of time and money will be wasted.

A branding expert is a person who ensures that every step taken to create a brand is both professionally planned and executed.

Founders of a new company might have a clear vision of their brand, but more often than not, they lack the experience needed to make their vision a reality—for example, brand strategy, development, and positioning are the foundation of the branding process. Within each, there are many more particular and detailed steps that must be taken.

Branding experts are familiar with so many different types of brands and why they succeed or fail, they can effectively actualize the conceptual visions of others within the real-world conditions of how brands function.

Branding is not merely about creating an image or designing a logo (though that is important!)—it’s about situating a brand in an effective, resonating way within a particular market and for a specific audience.

Last but not least, a branding expert is a master of communication. Throughout the branding process, the branding expert communicates ideas and visions with the client and can also clearly and directly explain what works and what doesn’t. This communication is essential for creating brands that maintain fidelity to the original vision of a client.


Branding agencies tend to look at brands as the big picture. This includes a company’s philosophy, vision, mission, values, reputation, and image. Customers consider their perception of a business as they experience service, and decide if the business adds anything meaningful to their lives. The goal of a good brand is to build a connection between the two.

Simply put: branding is the ‘why,’ advertising is the ‘what,’ and marketing is the ‘how’ of your business. Advertising is about developing a concept that draws attention to your business. Marketing converts your goals into sales. These two disciplines are rooms in your house that you can add later. Branding builds a foundation that supports the entire structure, so you can focus on building your business one room at a time.

Hiring a branding company is an essential investment. But, you shouldn’t expect immediate returns on that investment. Regardless, it’s still a step worth taking even in the early stages of your business. Some of the reasons why hiring a branding agency might be your best option include:

  • Expertise and efficiency;
  • More speed and professionalism than your in-house team due to the digital agency’s branding focus and therefore perfected processes, strategies and practices;
  • Opportunity to reserve your in-house resources for more fruitful uses;
  • Market knowledge and understanding;
  • A fresh and objective perspective on your business.

People generally understand that even in a large company, their branding project will usually be handled by only two or three people—the agency’s project manager and the designer. Although it may feel soothing to know that a creative agency has many employees, you will most likely be working with no more than two people. And yet, you’ll still pay a project fee that supports the entire staff.

At the same time, smaller agencies are in a unique position. The two people that take care of projects in these firms are often the company founders. Therefore, while you won’t get access to a large staff, you will work with a small creative team that provides the same purposeful design and strategic thinking that people usually expect to get from larger companies.


Many branding agencies offer a wide range of services. Usually, they’ll have core capabilities alongside new and developing ones.

To get a taste of where a brand company’s strengths lie, consider looking at its employees. Check out the agency’s About Us page on their site or take a look at their professional profiles on LinkedIn and see what kind of skills they have and how many employees are working within each specialty.

For instance, how many senior-level brand designers and strategists are there? Why is there only one copywriter or visual identity designer? This could mean that the agency’s strength is building and developing things rather than providing creative services.



Jeremy Tank is a creative powerhouse. More than just an amazing art director and graphic designer, Jeremy is an incredible illustrator, actor, improv comedian, and impressionist. He also writes witty songs, powerful poetry and compelling copy.
Mark Lange
BrainSells Advertising
I highly recommend Jeremy Tank and Think Tank Creative for branding, promotion, and advertising expertise! The process they took me through was amazing in distilling what I want my brand to be and the direction I want for my business.
Behavioral Branding Through Transform Your Business Growth, Behavioral Branding, Behavioral , Branding
Chuck Chapdelaine
Woodshop Co-Op
The logo Jeremy created is spot on and has been mentioned favorably by numerous Instagram followers. We look forward to making it more visible in the future! Also, the approach that Jeremy developed for our brand has turned uncertainty into clarity, and we now have well-defined goals and a path forward. Simply put, we are blown away by Jeremy's insight and creative approach!
Connecting With The Customers Through Your Story Power think tank creative Jeremy tank
Margaret Holt
Sailing La Isla
Working with Jeremy is an inspiring experience. His ability to view projects from a 30,000 ft level and then have the expertise to develop a minute to minute strategy for completion is amazing. He has a great depth of knowledge of all forms of media and has the creative approach appropriate for each. His keen assessment of target audiences makes the creative process a joy when working with him.
Connecting With The Customers Branding & Design and Marketing Brand Think tank creative Jeremy Tank Connecting With The Customers
Susan Sammarco
Desert Dawg Beagles
Besides having seriously mad technical skills, Jeremy has the heart of a true artist and the artistic sensibilities to know how to use it. He can design absolutely anything, from logos to brochures to billboards. His chops are interdisciplinary. He is just as skilled with a pencil or a paintbrush as he is with Adobe Photoshop or Illustrator — or even a camera!
David Shough
Director of Creative Services at
Simplicity Financial Marketing
Jeremy, at Think Tank Creative, stands out in the crowd. As a business professional, this is exactly what you want for your business — the ability to stand out — and Jeremy is the guy to help you do it. He has a creative, out-of-the-box, method for developing attractive brands and he practices what he preaches. When I had the opportunity to experience the process in which he takes his clients through, I was impressed and I have never seen anything like it. His strategy is very thorough and thought-provoking.
Catherine, Behavioral Branding Through Transform Your Business Growth, Behavioral Branding , Branding , Behavioral
Catherine M. White
Accelerated Results 365
Branding & Design and Marketing Brand Think tank creative Jeremy Tank Connecting With The Customers

© 2024 Think Tank Creative, LLC. All rights reserved. 
No fluff; just awesome.